SEM - Search Engine Marketing

Find your potential clients in the precise moment that they look for the services of products your organization has to offer, via advertisements in the main networks, reaching out to over 90% of the internet users worldwide.

Essentially, you will only pay for the traffic that has entered your website, your advertisements will pop up for the user to see in the exact moment your products or services are looked for in the main search machines in the internet. This way, you will be able to avoid that your advertisements get shown to disorientated users or users with little chance of becoming your clients, and obtain a maximal restoration of the investment you have made in the publicity.

Studio Media Web can help you choose the target aimed at in the online marketing campaign, with the result of luring the correct people to your website and converting them into clients the moment they look for the services that your organization offers. Besides, Studio Media Web deal with the total campaign of sponsored links, from the election of words relevant for you organization, the testing of the announcements, the encryption of codes in the code font of your website to the optimization of the listed.

This service is offered by a 4 step program which includes:

Step 1: Analysis of the market and of the searched object: Establishment of the campaigns objectives together with the client so as to obtain the ROI hoped/wished from the campaign of sponsored links.

Step 2: Online marketing options according to the estimate: Realization of recommendations about the monthly estimate according to the objectives and necessities of the client.

Step 3: Word selection and announcement redaction: We advise on the means of utilization (including Google Adwords, Yahoo! Search Marketing, MSN adCenter and Ask.com), key word analysis and final selection and approval from the client’s side of the proposal. In this step it’s very important to understand how the potential clients search for products in the internet, where the competition is positioned, to look for a correlation between the advertisements, the key word and the page for which the link is destined, as well as following the already existing guidelines of writings, announcements, banner formats and restrictions of every one of the websites.

Step 4: Daily optimization and weekly reports: Consists of daily monitoring of the campaign, analyzing its tendencies (including contact forms, conversion costs, CTR (%), etc.); making adjustments to the campaign, optimization of the page destiny and ordering of specific reports so as to make further decisions.

Studio Media Web can put together your campaign out of sponsored links according to your wishes. Contact us now!.