Social Media Optimization - SMO

SMO is the marketing term used to define a group of actions that are carried out in social networks or online communities in order to generate an exposition of a website and to achieve commercial or advertising results of it.

This new tool that accompanies other techniques used in SEO is extremely important, granted that a large number of users that circulate the networks remain in the websites for long periods of time, which is why they generate a good positioning and a lot of traffic in the major search machines for us.

Some of the most used tools to perform SMO are:

Blogs

Microblogging

Shared content websites

Social pod cast shortcuts

Wikis

Widgets

Social networks

What’s important when using these techniques is, to understand that it’s a meticulous job, it requires a daily effort, the key lies not in having every single one of the tools listed beforehand, but in updating. Remarking in other websites that have a relation with our segment and generating the habit of content creation for our organization so that the public networks recognize us and possess more and more information to share and to index in the search machines, therefore generating a positioning and major traffic objective to our websites.

Lastly we recommend five tips to create a good SMO:

Increase the number of links to other websites

Make the bookmark and tag option easy to use, both for people uploading information and for people reading the information, so that its easy to share

Reward the incoming links.

Help generate content together with other cybernauts (co-create ideas and content)

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