Contextual publicity

Contextual publicity is a kind of segmented publicity that reaches the interested public in different manners, as text announcements, graphic advertisements or as videos.

The platform diversity, among others Google’s Adword or Yahoo, allows you to reduce this kind of publicity by two different manners. One, choose the web pages that accept this kind of publicity and decide to run it on these sites, otherwise pick out different topics and segment the contextual publicity in different networks that allow publicity and already possess information on these topics.

In general, well segmented contextual publicity is very interesting, given that a good segmentation is realized, you could place text announcements, images or videos in websites where your product is talked about, or in blogs where topics related to your services or products are dealt with.

An example for contextual publicity would be for example: I have an HTC mobile phone importer and would like for the potential clients to encounter my website. For that reason, I decide to place contextual publicity in all of the blogs that talk about the function or new programmes for this phone. This publicity could be very effective, given that the people reading the blog are for example, people that already possess the mentioned phone in which case I could sell accessories to them, or they are making investigations about the phone.

The most interesting factor about contextual publicity is that it generates a rapid exposition of the label in a large number of websites only paying for the clicks made that effectively get redirected to your website. That’s to say, one doesn’t pay for the number of impressions of the publicity, but for the number of clicks made on your add by potential clients.